The next wave of CXO:s – Chief Customer Officers

You can test yourself whether you should read this blog post or not in just 3 seconds. Answer this question real quick: Who pays your salary? If you answered your employer’s name, yes you should read this article. If you are among the few who has an inkling what I am about to write and…

Digital Transformation: Choose Your Battles

There are a lot of myths out there regarding digital transformation. Earlier, digitalization was seen mostly focused on customer experience and being primarily about technology or B2C business. While it is true that B2B is going through digital transformation process more slowly, digitalization has actually proven to have a real impact on how business between…